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Keep Clients For Life
Once you land a great client, it’s important you try to keep them for life. Even when a job is completed successfully, losing a client can negatively affect your freelancing and income until you replace them.
What can you do to keep a client for life?
1. Under promise; over-deliver
Set deadlines and expectations for the job that you know you can easily hit, even if issues come up. Don’t under-promise results so low that the client won’t think you will do a good job, but under-promise just enough that the client will be impressed when you provide better results and complete the job quicker.
2. Offer solutions, advice, and suggestions beyond what you were hired for
Clients may hire you to do one specific thing but use your expertise to offer additional solutions. The more you can help the client, the longer they will rely on you as a go-to resource
3. Upsell clients your other services.
The great thing about offering other solutions is once the client knows you can deliver, they will also pay for you to tackle other problems. Any small bits of advice you offer is an opportunity to start another job or expand the scope of the current one with the client.
4. Admit what you don’t know
